A good rule of thumb is to use exactly as many words as it takes to define the problem and ask donors to provide a solution-nothing more! You may also include extra materials (such as information about matching gifts, additional details about your organization, etc.) or additional lift pieces to your appeal. One page is a great length, but some stories take a little longer to tell. Fundraising letter FAQs How long should a fundraising letter be?Ī fundraising letter should be concise. Using “you” and “we” language is important and helps provide a touch of human interest to your fundraising letter. In addition to following these steps, be sure to focus on the “you” and “we” language in your letter, but mostly focus on the “you.” Your outreach should be about your reader and the impact they can make, and it should directly appeal to them. Mention what your other donors’ gifts have already done to address the problem and note the progress your current fundraiser is making. For example, if you’re raising money for an animal shelter, you can specify that a donation of $50 will provide food for X number of pets!Įxplain the urgency of the situation so you can convince your readers to act quickly. You’ve already defined a problem for them explain how their donation will solve the problem with specific actions. Explain how your donor can make an impact.īefore donors give, they want to know exactly how their donation will make a difference in the world. Make sure to clearly explain the impact of the donor’s gift and how it will make a difference.ĥ. Your readers should understand how their donations will be used and who will benefit from them. Explain your mission and outline your goal.Įxplain your need and how it fits into your overall mission. Be as straightforward as possible when doing this.Ĥ. Give details about the people you’re trying to help so it’s clear how they can benefit from a donation.Ĭlearly outline the larger issues and problems your clients are facing. Show your reader the issue or problem your organization’s working to address with a story. Be sure to personalize your outreach with names so each reader knows you value their individual support. These steps include:īy addressing your recipient by name, they won’t feel like they’re just one of many reading this letter. As you explore how to write a great fundraising letter, it’s important to follow a few key steps to write the most compelling and effective letter possible.
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